

With over 15 years of international experience across B2B, B2C and B2B2C, I combine strategic partnerships, GTM strategy and commercial leadership to drive revenue growth and international expansion. My approach brings together strategic direction, hands-on execution and AI-enabled commercial transformation, informed by experience across a broad range of industries and business models.
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SaaS, Cybersecurity, Technology,FMCG and Wine & Spirits
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Sports and Lifestyle Brands
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Physical Retail and E-commerce
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Online Marketplaces (Amazon)

My track record includes €8M+ in potential ARR opportunities generated in a SaaS role, 4.8× Amazon EU revenue growth (€2.5M → €12M), and leadership of 100+ people, combining commercial strategy, hands-on execution and AI-enabled commercial systems.
Testimonials:
Revenue Growth
• 4.8× Amazon EU revenue growth
• €2.5M → €12M
• International GTM execution
Strategic Partnerships
• €8M+ potential ARR opportunities generated
• SaaS & B2B2C business development
• Full partnership cycle: prospecting, negotiation, closing & growth
Commercial Leadership
• 100+ people led
• Cross-functional execution
• AI-enabled commercial systems









